MERCHANDISE DESIGNING MARKET ANALYSIS

Merchandise Designing MarketSize and Trends

The Merchandise Designing Market size is expected to reach US$ 174.40 Billion by 2030, from US$ 92.99 Billion in 2023, at a CAGR of 9.4% during the forecast period. Merchandise designing involves creating graphics and artwork for branding and decoration purposes on products. It is used across apparel, accessories, footwear, and other consumer products. The growth is driven by rising demand for customized and personalized products.

Merchandise Designing Market Trends

• Adoption of Digital Printing: Digital printing technologies are being widely adopted for merchandise designing due to benefits like shorter production times, flexibility, and cost efficiency. The growing adoption of digital printing technologies is having a significant impact on the merchandise designing market. Digital printing allows for faster production turnarounds, lower setup costs, and greater design flexibility compared to traditional printing methods. Designers can now rapidly prototype new design concepts, get instant feedback, and make quick revisions as needed. For Instances, According to the Congressional Research Service, digital printing now accounts for over 30% of the total U.S. commercial printing market.
• Sustainability: Sustainable designing practices using recycled and eco-friendly materials is an emerging trend in the market driven by changing consumer preferences. The merchandise designing market is now innovating to offer fashion, home, and lifestyle products that are consciously made with minimal environmental damage. Designers adhere to strict standards of eco-certification, transparency, and social accountability to align with the sustainability preferences of modern consumers. For Instance, fashion brand H&M group launched its global sustainability strategy ‘Loop & Thread’ in 2020 with the goal of only using recycled or other sustainably sourced materials by 2030.
• Usage of Bold Graphics and Colors: Bold graphics, fluorescent colors, gradients, and holographic effects are some of the popular stylistic trends in merchandise designing. The use of bold graphics and vivid colors has increasingly become a popular trend in merchandise designing in recent years. Brands have realized that standout graphical elements and eye-catching hues help products get noticed on crowded store shelves and digital marketplaces. By incorporating bright artwork and saturated shades, designers are able to catch consumers' attention instantly and subtly communicate what their items are about. For Instances as in a 2022 report from the U.S. Chamber of Commerce, 74% of merchants said graphic-heavy merchandise was a top-selling category, reflecting how this style-oriented trend has upticked consumer demand in the industry.
• Retro-inspired and Vintage Designs: Nostalgic retro-inspired aesthetics and vintage graphic styles are gaining significant traction in the merchandise designing market. The retro inspired and vintage designs trend has had a significant impact on the merchandise designing market in recent times. Brands are increasingly looking towards the nostalgia associated with retro designs and styles from the mid-20th century decades like the 1950s, 60s and 70s for inspiration. They are incorporating design elements, motifs, colors, silhouettes and themes from those eras into their new product ranges. This allows them to appeal to customers' sentiments of nostalgia as well as stand out from their competitors who are relying on modern designs. For Instances a 2022 survey by the US Chamber of Commerce Foundation reported that over 70% small and medium businesses in the US have incorporated some retro inspired elements into their product or service offerings over the past two years to appeal to customer preferences.