MERCHANDISE DESIGNING MARKET ANALYSIS

Market News

Recent Developments

New product launches

• Product Launch 1: In July 2022, Italian fashion brand Gucci collaborated with sportswear brand Adidas to launch a new range of merchandise, including shoes, t-shirts, bags, and accessories, featuring both brands’ signatures.
• Product Launch 2: In March 2022, Oriental Trading launched a new personalized merchandising collection allowing customers to add names, monograms, photos, and custom text to products.( Oriental Trading Company is a direct merchant of value-priced party supplies, arts and crafts, toys, novelties, and school supplies. It was founded in 1932 as one of the United States' first wholesaling companies)
• Product Launch 3: In January 2022, Under Armour launched UA Iso-Chill, a new line of sportswear featuring fabrics that provide cooling sensation to the wearer.( Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.)

Acquisition and partnerships

• In September 2022, Printful acquired Printify in an effort to expand its on-demand merchandising and fulfillment capabilities. The combined entity will have a global network of 21 production facilities. (Printful, Inc. is a printing company that was founded in California in 2013. The company was co-founded by Lauris Liberts and Davis Siksnans & Printify was founded in 2015 in Riga, Latvia by Artis Kehris, Gatis Dukurs, and James Berdigans. Printify helps connect its users with printing services providers.)
• In January 2022, Snapchat acquired Compound Photonics, a company that makes display tech for augmented reality.( Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients .& Compound Photonics U.S. Corporation is a fully integrated microdisplay module design utilizes an ultra-flexible software-configurable platform. The Company offers micro-LED display, optical engine, development kits, LCoS display, and other related products.)
• In April 2022, NTWRK, a video commerce platform, acquired the leading online merchandising marketplace Shopify. This allows Shopify merchants to sell via NTWRK live shows. ( NTWRK offers a curated livestream shopping experience featuring the world’s best creators. Tune into daily drops and shop art, sneakers, fashion, and more).