MENSTRUAL CUP MARKET ANALYSIS

Menstrual Cup MarketSize and Trends

The global menstrual cup market size was valued at US$ 792 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. The global menstrual cup market has been growing swiftly and the growth is expected to continue in the coming years. The major factors driving market growth are growing awareness regarding the availability of different options during menstruation, large number of campaigns conducted by government, women communities and educational institutes to increase awareness regarding menstrual cups. Additionally, the availability of menstrual cups in different sizes and affordable price ranges is again helping in stimulating the growth of this market. Other factors such as safety, comfort, practicality, ease of use, cleanliness, affordability and eco-friendly are further expected to augment the growth of this market.

Figure 1. Global Menstrual Cup Market, By Region, 2023

Figure 2. Global Menstrual Cup Market, By Product Type, 2023

Global Menstrual Cup Market Trends:

Growing trend of sustainable products

Increasing disposable income and a rise in awareness about the environmental impact of menstrual products are further fueling the demand for reusable menstrual cups. These products help reduce the amount of waste generated by disposable sanitary products, as they are reused for up to 10 years. Furthermore, the reusable nature of menstrual cups helps to reduce the burden on landfills.

Growing number of partnership and agreement to increase distribution channel

Key players are entering into partnership to expand their distribution channel. This is expected to augment the market growth. For instance, in June 2019, the Alappuzha Municipality in Kerala in a joint venture with HLL Lifecare Limited distributed 5,000 menstrual cups to women in Kerala for free. The objective of this project was to encourage and spread awareness toward people to use these cups instead of non-biodegradable sanitary pads.