MENSTRUAL CUP MARKET ANALYSIS

Market Challenges And Opportunities

Global Menstrual Cup Market Drivers:

Growing awareness regarding the menstrual cup among women to foster market growth

A growing focus on women’s health is expected to augment demand for menstrual cups. In addition, rising environmental consciousness among people is again likely to propel the demand for reusable menstrual cups. Women can wear a menstrual cup for up to ten times longer than their original size. Additionally, these cups are easy to clean and can be stored in a refrigerator or a cooler, unlike other disposable menstrual products that can only be stored in a warm place.

Availability of different sizes and cups to propel market growth

Today menstrual cup are available in different size like small (35-43 mm) and large size (43- 48 mm) based on its diameter of the rim of the cup. Moreover, the small and large size is divided into size 1, size 0, size 2, and size 3. These sizes of menstrual cup differ depending on the women’s age group such as small cups are for teenagers (age group 15-19 years), particularly designed for women with low or lower than average cervix or shorter vaginal canals. Whereas, the large size cups are designed for the women with the age over 30 years and more. Thus, the availability of different sizes of the cups and colors in the market help attract the attention of the women motivating them to try using menstrual cups instead of traditional menstrual products, which in turn augmenting the adoption of menstrual cups.

Global Menstrual Cup Market Opportunities:

Growing awareness regarding the benefits of menstrual cups over sanitary and tampons is expected to offer significant market growth opportunities. Menstrual cups are an eco-friendly alternative to tampons and pads. They’re made of either silicone or latex and collect flow instead of absorbing it, which creates a seal that prevents leaks. The cup can be worn for up to 12 hours at a time and can be emptied and cleaned with water.

Growing initiatives to raise awareness regarding these cups across developing countries is expected to serve additional market growth opportunities. There is a rise in number of initiatives taken by NGO and government to raise awareness regarding the benefits of using menstrual cups that would help increase the adoption rate of the menstrual cup, which in turn is projected to propel the market growth across developing region. For instance, in 2019, there were many campaigns launched to rise in awareness toward usage of menstrual cups in India. These include ‘Project Thinkal’ and ‘Cup and Cloth’ to encourage people and government to replace disposable sanitary napkins with reusable menstrual hygiene products. Such campaigns are expected to help open new avenues for the growth of the menstrual cup market in the developing countries.

Global Menstrual Cup Market Restraints:

Availability of substitute to hamper market growth

Sanitary napkins and tampons are substitute of menstrual cups and they are the most preferred menstrual hygiene products in the world as most of the women population is using pads and tampons for years. However, the menstrual cups are uncomfortable, as they need to be inserted inside the vagina.      

Cultural resistance and limited level of acceptance of the product 

Unpopularity of menstrual cups across developing countries coupled with period stigma, underdeveloped sex education among women and children in schools, cultural resistance are some of the other factors expected to hinder the market growth.