MENSTRUAL CUP MARKET ANALYSIS

The global menstrual cup market size was valued at US$ 792 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. The global menstrual cup market has been growing swiftly and the growth is expected to continue in the coming years. The major factors driving market growth are growing awareness regarding the availability of different options during menstruation, large number of campaigns conducted by government, women communities and educational institutes to increase awareness regarding menstrual cups. Additionally, the availability of menstrual cups in different sizes and affordable price ranges is again helping in stimulating the growth of this market. Other factors such as safety, comfort, practicality, ease of use, cleanliness, affordability and eco-friendly are further expected to augment the growth of this market.

Global Menstrual Cup Market: Regional Insights

Based on geography, the global menstrual cup market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Regionally, North America is expected to dominate the global menstrual cup market over the forecast period owing to the significant income per capita supporting the market growth in this region. Moreover, the widespread availability of sustainable female hygiene products in the region is also contributing to the growth of the menstrual cup market in the North America region.

Asia Pacific is expected to witness fastest growth over the forecast period owing to the rapid urbanization, growing awareness among women, rising environmental concerns, and increasing number of working women.

Figure 1. Global Menstrual Cup Market, By Region, 2023

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Global Menstrual Cup Market Drivers:

Growing awareness regarding the menstrual cup among women to foster market growth

A growing focus on women’s health is expected to augment demand for menstrual cups. In addition, rising environmental consciousness among people is again likely to propel the demand for reusable menstrual cups. Women can wear a menstrual cup for up to ten times longer than their original size. Additionally, these cups are easy to clean and can be stored in a refrigerator or a cooler, unlike other disposable menstrual products that can only be stored in a warm place.

Availability of different sizes and cups to propel market growth

Today menstrual cup are available in different size like small (35-43 mm) and large size (43- 48 mm) based on its diameter of the rim of the cup. Moreover, the small and large size is divided into size 1, size 0, size 2, and size 3. These sizes of menstrual cup differ depending on the women’s age group such as small cups are for teenagers (age group 15-19 years), particularly designed for women with low or lower than average cervix or shorter vaginal canals. Whereas, the large size cups are designed for the women with the age over 30 years and more. Thus, the availability of different sizes of the cups and colors in the market help attract the attention of the women motivating them to try using menstrual cups instead of traditional menstrual products, which in turn augmenting the adoption of menstrual cups.

Global Menstrual Cup Market Opportunities:

Growing awareness regarding the benefits of menstrual cups over sanitary and tampons is expected to offer significant market growth opportunities. Menstrual cups are an eco-friendly alternative to tampons and pads. They’re made of either silicone or latex and collect flow instead of absorbing it, which creates a seal that prevents leaks. The cup can be worn for up to 12 hours at a time and can be emptied and cleaned with water.

Growing initiatives to raise awareness regarding these cups across developing countries is expected to serve additional market growth opportunities. There is a rise in number of initiatives taken by NGO and government to raise awareness regarding the benefits of using menstrual cups that would help increase the adoption rate of the menstrual cup, which in turn is projected to propel the market growth across developing region. For instance, in 2019, there were many campaigns launched to rise in awareness toward usage of menstrual cups in India. These include ‘Project Thinkal’ and ‘Cup and Cloth’ to encourage people and government to replace disposable sanitary napkins with reusable menstrual hygiene products. Such campaigns are expected to help open new avenues for the growth of the menstrual cup market in the developing countries.

Global Menstrual Cup Market Trends:

Growing trend of sustainable products

Increasing disposable income and a rise in awareness about the environmental impact of menstrual products are further fueling the demand for reusable menstrual cups. These products help reduce the amount of waste generated by disposable sanitary products, as they are reused for up to 10 years. Furthermore, the reusable nature of menstrual cups helps to reduce the burden on landfills.

Growing number of partnership and agreement to increase distribution channel

Key players are entering into partnership to expand their distribution channel. This is expected to augment the market growth. For instance, in June 2019, the Alappuzha Municipality in Kerala in a joint venture with HLL Lifecare Limited distributed 5,000 menstrual cups to women in Kerala for free. The objective of this project was to encourage and spread awareness toward people to use these cups instead of non-biodegradable sanitary pads.

Global Menstrual Cup Market Restraints:

Availability of substitute to hamper market growth

Sanitary napkins and tampons are substitute of menstrual cups and they are the most preferred menstrual hygiene products in the world as most of the women population is using pads and tampons for years. However, the menstrual cups are uncomfortable, as they need to be inserted inside the vagina.      

Cultural resistance and limited level of acceptance of the product 

Unpopularity of menstrual cups across developing countries coupled with period stigma, underdeveloped sex education among women and children in schools, cultural resistance are some of the other factors expected to hinder the market growth.       

Figure 2. Global Menstrual Cup Market, By Product Type, 2023

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Global Menstrual Cup Market Segmentation:

The global menstrual cup market report is segmented into product type, material type, distribution channel, and region

Based on product type, the market is segmented into disposable and reusable. Out of which, reusable is expected to dominate the global market over the forecast period and this is attributed to the high adoption rate of menstrual cups by women in emerging economies due to their affordability. Additionally, the rising focus on environment conservation is further anticipated to boost the demand for menstrual cups over the forecast period.

Disposable segment is also expected to witness significant growth in the near future and this is owing to the growing awareness of menstrual care options and the availability of the disposable cups. Moreover, these cups are eco-friendly, chemical free, environment friendly, and hold more blood than a tampon.

Based on material type, the market is segmented into silicon, natural gum rubber (Latex), and Thermoplastic Elastomer (TPE). Out of which, silicon is expected to dominate the global market over the forecast period and this is attributed to the fact that silicones are Class VI certified and categorized under short term implantable category. The Class VI approved materials are medical grade and are suitable for producing medical application products.

Thermoplastic Elastomer (TPE) segment is also expected to witness significant growth in the near future and this is owing to their ability to recycle and cost effectiveness.

Based on distribution channel, the market is segmented into online stores and pharmacies & retail stores. Out of which, online stores is expected to dominate the global market over the forecast period and this is attributed to the convenience, 24/7 services, variety of products available at one place, and provide ability to compares prices.

Pharmacies & retail stores segment is also expected to witness significant growth in the near future and this is owing to the growing number of pharmacies and retails stores that offers menstrual cups.

Global Menstrual Cup Market: Key Developments

In April 2023, Tru Hair & Skin, a revolutionary hair and skincare brand, has made a significant move towards corporate social responsibility (CSR) activities by partnering with Humanity Foundation India to support women's hygiene in rural areas.

In January 2021, Diva International (Diva), makers of the DivaCup®, the #1 menstrual cup brand in the world, in partnership with international recycling leader TerraCycle has announce the availability of DivaRecycles; The first free, national menstrual cup recycling program of its kind that was launch in the Spring of 2021.

Global Menstrual Cup Market: Key Companies Insights

The global menstrual cup market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global menstrual cup market are BLOSSOM CUP, DIVA INTERNATIONAL INC., FLEURCUP, INTIMINA, JAGUARA, S.R.O., LUNE GROUP OY LTD., LENA CUP, MOONCUP LTD., ME LUNA GmbH, SAALT, LLC, STERNE (SI-LINE), THE FLEX COMPANY, and YUUKI COMPANY S.R.O.

*Definition: A menstrual cup is a flexible funnel-shaped feminine hygiene product made of medical grade silicone or elastomer that collects menstrual fluid during periods. It can be worn for up to 12 hours at a time and is reusable, which helps in reducing menstrual care waste.