Men’s Underwear Market, By Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), By Distribution Channel (Online Store, Offline Store), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Feb 2024

Code : CMI1442

Pages :120

Formats :

Excel and PDF

Industry : Consumer Goods

Men’s Underwear MarketSize and Trends

Global men's underwear market size is expected to reach US$ 60.90 Bn by 2031, from US$ 41.20 Bn in 2023, exhibiting a compound annual growth rate (CAGR) of 5.7% during the forecast period. Briefs, boxer brief, trunks, and boxers are some of the types of men's underwear. They are produced by using different materials such as cotton, polyester, modal, and nylon. There are different types of underwear available in the market, however breathable underwear hemp underwear, linen underwear, organic cotton underwear, and other natural fabric underwear are gaining huge demand.

Global Men's Underwear Market Trends:

Growing demand for multifunctional and quick-drying underwear : The demand for multifunctional underwear that can serve more than one purpose is significantly influencing the global men's underwear market. Consumers are increasingly looking for underwear options that allow versatility and make their daily lives more convenient. This has led to rising popularity of briefs and boxer shorts that not only provide coverage and comfort but can also function as workout wear or swim trunks. Brands are launching underwear made from moisture-wicking fabrics that dry quickly to cater to this growing need. For example, Nike launched a range of sport briefs made from breathable fabrics that keep the skin dry during workouts.
Increased adoption of athleisure trend : The increased adoption of athleisure trend is having a significant influence on the global men's underwear market. As more men embrace workout and comfort-based clothing like gym shorts, leggings and joggers even for non-gym activities, their underwear preferences and needs have also evolved. Men now want underwear that provides breathability, absorbency and flexibility to move along with the fabric of the athleisure clothing they wear.