MEN’S GROOMING PRODUCTS MARKET ANALYSIS

Regional Analysis

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North America has established itself as the largest and most dominant region in the global men's grooming products market. The region is expected to account for 34.5% of the market share in 2024. This can be attributed to several factors. The region has strong presence of leading global brands that offer a wide variety of grooming products for men ranging from shaving, hair care to skincare and deodorants. These brands spend significant amounts on marketing and advertising their products to increase awareness and trial among consumers. Moreover, North American men are increasingly adopting grooming and self-care routines. They are no more hesitant to spend on premium products that can help them style their look and feel confident. Ease of availability of these products through various retail channels like supermarkets, pharmacies, and dedicated beauty stores has further boosted consumption. However, demand varies across countries with the U.S. having higher per capita consumption compared to Canada.

The Asia Pacific region has emerged as the fastest growing market for men's grooming products in recent years. Significant rise in disposable incomes along with rapid urbanization in developing nations like India and China is driving this growth. Greater exposure to western culture and celebrities emphasizing on male grooming through social media is influencing men in this region.  Rising working women population has also impacted the grooming habits of men who want to look presentable for professional and personal lives. Domestic companies in countries such as Japan and South Korea have established a strong footing by offering quality products at competitive prices to local consumers. Furthermore, international brands see Asia Pacific as an important future market and are aggressively expanding presence through partnerships with local retailers and influencers. Overall, the increasing acceptance of male grooming trends makes Asia Pacific an attractive high potential region going forward.