Men's Grooming Products Market, By Type (Skin Care, Hair Styling, Shave/Beard Care, Color Cosmetics, and Others), By Price Range (Mass and Premium), By Distribution Channel (Supermarkets & Hypermarkets, Online, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Jun 2024

Code : CMI953

Pages :150

Formats :

Excel and PDF

Industry : Consumer Goods

Market Concentration and Competitive Landscape

Men's Grooming Products Market Concentration By Players

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Changing social values

Societal values around masculinity are evolving with growing acceptance of diversity and alternative definitions of attractiveness. There is less stigma attached to putting effort into personal appearance and displaying natural beauty, which was earlier discouraged as vain behavior. Younger generations especially are challenging old stereotypes and feel empowered to define their grooming needs on their own terms. With normalization of social media documentation of daily lives, putting one's best foot forward has become an integral part of self-expression for many. Visible traits like hair, facial hair, fit bodies, etc. get as much attention as personality traits in shaping perceptions. In this backdrop, grooming has cemented its place as an emblem of confidence and social currency for those who engage in it seriously. Whether it be a date, job interview, or public gathering, men want to put their best self forward by looking polished and groomed.

Key Players Insights