The MENA POU water purifier market is projected to surpass US$ 1033.2 million by the end of 2030 in terms of revenue, growing at a CAGR of 8.7% over the forecast period (2023 to 2030).
MENA POU Water Purifier Market: Market Trends and Challenges
Introduction of innovative and new products is increasing the popularity and adoption of residential water purifiers worldwide. Increasing penetration of low-cost household purifiers by prominent vendors, such as Hindustan Unilever Limited (HUL) and Kent RO systems, is increasing the demand for residential water purifiers to a significant level.
Lack of awareness related to hygiene and sanitation in the rural areas of developing and underdeveloped countries is causing health hazards due to unsafe water consumption. This is limiting the adoption rate of residential water purifiers among the rural population. Also, packaged drinking water is gaining traction among consumers due to its cost effectiveness and availability. Thus, the growing demand for packaged drinking water is obstructing the growth of the MENA POU water purifier market.
MENA POU Water Purifier Market Report Snapshots
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