MENA POU WATER PURIFIER MARKET ANALYSIS

Market Challenges And Opportunities

MENA POU Water Purifier Market: Restraints

High maintenance costs

Water purifiers must be replaced on a regular basis in order to maintain the water quality. The filter replacement criteria differs depending on the product type and technology used in the purification system. In general, point-of-entry filters should be replaced every 5 to 6 years, while POU filters should be replaced every 6 to 12 months. As a result, the overall cost of maintaining water purification system skyrockets. The high cost of filters is a major impediment to the growth of the MENA POU water purifier market. For instance, in 2021, according to Netsolwater, the cost of maintaining a water purifier ranges from 25 US $ to 75 US $ annually, which includes the expense of replacing the RO membrane, other pre- and post-filters, the UV lamp, and labor fee. The sediment and carbon filters typically cost around 6 US$ each and must be updated every six months.

MENA POU Water Purifier Market: Market Trends and Challenges

Introduction of innovative and new products is increasing the popularity and adoption of residential water purifiers worldwide. Increasing penetration of low-cost household purifiers by prominent vendors, such as Hindustan Unilever Limited (HUL) and Kent RO systems, is increasing the demand for residential water purifiers to a significant level.

Lack of awareness related to hygiene and sanitation in the rural areas of developing and underdeveloped countries is causing health hazards due to unsafe water consumption. This is limiting the adoption rate of residential water purifiers among the rural population. Also, packaged drinking water is gaining traction among consumers due to its cost effectiveness and availability. Thus, the growing demand for packaged drinking water is obstructing the growth of the MENA POU water purifier market.

MENA POU Water Purifier Market: Growth Drivers

Multiple Benefits Associated with the Use of Water Filters

Middle East and North America POU water purifiers remove hazardous viruses, bacteria, and other impurities and offer safe drinking water. Removing giardia and cryptosporidium reduces the possibility of gastrointestinal illness by 33%. In addition, it removes chlorine & its byproducts and lowers the threat of bladder and rectal cancer. Moreover, utilizing clean & safe water for cooking retains the natural taste of food. Home water filter systems remove minerals, which can hamper the overall quality of water. For instance, in 2022, the National Center for Biotechnology Information stated that the use of chlorine for water treatment to reduce the risk of infectious disease may increase the risk of cancer associated with drinking water.

Figure 1. MENA POU Water Purifier Market, Revenue Share (%), By Country, 2022

The growth of food and beverage manufacturing facilities

Water is used extensively in manufacturing and processing industries. Water shortages have a great impact on such businesses. As a result, the need for water purification systems in industries is exacerbated by the demand for recycled water. There is an increasing demand for modern technology-enabled water treatment cleaners to combat water pollution caused by untreated water discharged by processing businesses. The expansion of food & beverage production facilities is expected to fuel the revenue generation of the MENA POU water purifier market over the forecast period. For instance, in 2022, According to Pure Aqua Inc., the requirement to get rid of any germs is what makes water treatment important in the food business. To avoid any sort of degradation, water used for cooking purposes must be potable and of good quality. This involves the absence of dissolved minerals that makes the water too hard or alters its taste.