MENA NUTRACEUTICALS MARKET ANALYSIS

Market News

MENA Nutraceuticals Market: Key Developments

On January 21, 2023, Baidyanath, a part of (Shree Baidyanath Ayurved Bhawan Pvt. Ltd), an Ayurvedic company, announced the launch of the Ayurvedic medicine Libidex thatincreases libido (sexual desire) in women in Africa. This product launch will further help the company in the expansion of its product portfolio and strengthening its geographical presence in Africa.

In February 2022, Kerry Group Plc., an international innovator in taste & nutrition innovation, announced that it had signed two significant biotechnology acquisitions that have expanded its expertise, technology portfolio and manufacturing capabilities. The company announced that it has acquired the leading biotechnology Innovation Company named c-LEcta, and Mexico-based enzyme manufacturer named Enmex.  c-LEcta - A Kerry Company is a biotechnology innovation company that specializes in precision fermentation, optimized bio-processing ,and bio-transformation. Enmex is a well-established enzyme manufacturer that supplies multiple bio-process solutions to food, beverage, and animal nutrition markets. This has helped the company to increase its revenue.

In September 2022, DFE Pharma, a Middle East & Africa-based company in pharma- and nutraceutical excipient solutions, launched its new “Closer to the Formulator” (C2F), a Center of Excellence, in Hyderabad, India. C2F helped pharmaceutical companies to shorten the time from concept to finished commercial product through its expertise in all phases of pharmaceutical development. This has helped the company to showcase its progress.

In July 2021, PepsiCo, a multinational food, snack, and beverage corporation launched MTN Dew Rise Energy in association with NBA Basketball legend- James Bronn and PepsiCo. The following product line offers six varied products. The canned drink has 16Oz in volume and have 180 mg of caffeine, Vitamins A and C, various antioxidants, and fruit juices to ramp the taste. The products is sold across all the PepsiCo retail locations and would cost US$ 2.59 on average. The product was launched to cater to the morning energy and caffeine boost.