MENA HALAL FOOD MARKET ANALYSIS
The rising interest among consumers in the consumption of vegan food & beverage along with product introduction by halal manufacturers for these conscious consumers’ is expected to boost the MENA halal food market growth over the forecast period. Key players in the market are launching vegan products due to changing consumer perceptions of animal slaughter and suffering. For instance, in January 2021, AI Islami Foods, United Arab Emirates (UAE)-based halal food giant, launched plant-based burger. The product is made from a combination of sunflower protein sourced from an organic non-genetically modified organisms arm, fava beans, and peas. The initiative was taken in response to the growing demand for vegan food, which will further fuel the MENA halal food market.
Competitive Section
Major players operating in the MENA halal food market include Cargill Inc., Al Islami Foods, BRF, Agthia, Fine Foods, Rhodes Food Group Holdings Ltd, Global Food Industries, LLC, and Alpha Fine Foods
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