Furthermore, Asia Pacific is expected to account for a largest market share in the global melon seeds market over the forecast period. This can be attributed to increasing awareness among population about consumption of healthy food in the region. For instance, according to data released by the Food and Agriculture Organization of the United Nations in January 2019, production of melons (excluding watermelon) was 20.7 million tons in 2012, which increased to reach 24.1 million tons in 2017 in Asia. Moreover, as per the same source, in Oceania, production of melons (excluding watermelon) was 100 kilotons in 2015, which increased to 26.8 kilotons in 2017. Increased production of melons indicates its increased demand, which in turn is expected to propel growth of melon seeds market in Asia Pacific.
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