Among source, watermelon segment held the highest market revenue share in the global melon seeds market in 2018, and is expected to retain its dominance over the forecast period. This can be attributed to health benefits offered by watermelon, owing to high presence of amino acids such as L-citrulline & arginine and various anti-oxidants such as lycopene. For instance, according to the research paper, ‘Influence of L-citrulline and watermelon supplementation on vascular function and exercise performance’ published in Journal of Current Opinion in Clinical Nutrition & Metabolic Care in 2017, supplements with L-Citrulline, is expected to improve exercise performance in adults by improving blood circulation and reduction in blood pressure.
According to Coherent Market Insights, the global melon seeds market was valued at US$ 695.3 million in 2018, and is expected to exhibit a CAGR of 4.2% in terms of revenue, over the forecast period (2019–2027), to reach US$ 1,004.7 million by 2027.
Figure 1. Global Melon Seeds Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
According to Coherent Market Insights, Middle East is expected to witness significant growth in the global melon seeds market over the forecast period. This is attributed to presence of highest melon producing countries in the region such as Iran and Egypt. For instance, according to data released by the Food and Agriculture Organization of the United Nations in January 2019, Iran held the third position and Egypt held the sixth position in list of top 10 watermelon producing countries in the world. Moreover, Iran held the third position and Egypt held the seventh position in list of top 10 melon (excluding watermelon) producing countries in the world for the period of 2000-2017.
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