Moreover, key players operating in the global melon seeds market are adopting various growth strategies such as mergers and acquisitions, and capacity expansion, in order to expand their product portfolio. For instance, in August 2018, crop science division of Bayer AG, a Germany-based life science company acquired Monsanto, a U.S.-based agricultural products company for around US$ 66 billion. Monsanto offers variety of seeds including melon seeds through its brands such as De Ruiter and Seminis. This acquisition is expected to strengthen Bayer’s portfolio of seeds.
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