MELON SEEDS MARKET ANALYSIS

Melon Seeds Market – Insights

Melon is considered as a native African fruit. Melons are considered as a healthy food type, owing to various nutritional benefits such as rich source of essential minerals and vitamins and very low fat content. Melons are consumed in its raw form and also consumed as a beverage such as juice. Therefore, increasing demand for melons, owing to nutritional benefits is expected to boost demand for melon seeds over the forecast period.

Among source, watermelon segment held the highest market revenue share in the global melon seeds market in 2018, and is expected to retain its dominance over the forecast period. This can be attributed to health benefits offered by watermelon, owing to high presence of amino acids such as L-citrulline & arginine and various anti-oxidants such as lycopene. For instance, according to the research paper, ‘Influence of L-citrulline and watermelon supplementation on vascular function and exercise performance’ published in Journal of Current Opinion in Clinical Nutrition & Metabolic Care in 2017, supplements with L-Citrulline, is expected to improve exercise performance in adults by improving blood circulation and reduction in blood pressure.

Furthermore, Asia Pacific is expected to account for a largest market share in the global melon seeds market over the forecast period. This can be attributed to increasing awareness among population about consumption of healthy food in the region. For instance, according to data released by the Food and Agriculture Organization of the United Nations in January 2019, production of melons (excluding watermelon) was 20.7 million tons in 2012, which increased to reach 24.1 million tons in 2017 in Asia. Moreover, as per the same source, in Oceania, production of melons (excluding watermelon) was 100 kilotons in 2015, which increased to 26.8 kilotons in 2017. Increased production of melons indicates its increased demand, which in turn is expected to propel growth of melon seeds market in Asia Pacific.

However, few side effects shown by excessive consumption of melons and melon seeds is expected to restrain growth of the market over the forecast period. For instance, according to the American Cancer Society, over-consumption of melons can cause nausea, indigestion, diarrhea, and bloating due to the presence of potassium in melons. Disorders such as hyperkalemia, which indicates excess potassium in the body can result in cardiovascular problems. Therefore, excess consumption of melons can have negative impact on human health, which in turn is expected to hamper melon seed market growth over the forecast period.

According to Coherent Market Insights, the global melon seeds market was valued at US$ 695.3 million in 2018, and is expected to exhibit a CAGR of 4.2% in terms of revenue, over the forecast period (2019–2027), to reach US$ 1,004.7 million by 2027.               

Figure 1. Global Melon Seeds Market Share (%), By Region, 2018

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Source: Coherent Market Insights, 2018-19

According to Coherent Market Insights, Middle East is expected to witness significant growth in the global melon seeds market over the forecast period. This is attributed to presence of highest melon producing countries in the region such as Iran and Egypt. For instance, according to data released by the Food and Agriculture Organization of the United Nations in January 2019, Iran held the third position and Egypt held the sixth position in list of top 10 watermelon producing countries in the world. Moreover, Iran held the third position and Egypt held the seventh position in list of top 10 melon (excluding watermelon) producing countries in the world for the period of 2000-2017.

Figure 2. Global Melon Seeds Market Share (%), By Nature, 2018

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Source: Coherent Market Insights, 2018-19

Moreover, key players operating in the global melon seeds market are adopting various growth strategies such as mergers and acquisitions, and capacity expansion, in order to expand their product portfolio. For instance, in August 2018, crop science division of Bayer AG, a Germany-based life science company acquired Monsanto, a U.S.-based agricultural products company for around US$ 66 billion. Monsanto offers variety of seeds including melon seeds through its brands such as De Ruiter and Seminis. This acquisition is expected to strengthen Bayer’s portfolio of seeds.

Major players operating in the global melon seeds market include, Bayer Group, BASF SE, Groupe Limagrain, Syngenta, AG, Advanta Seeds, Sakata Seed Corporation, Semillas Fitó, SA, Yüksel Tohum A.?, Johnny's Selected Seeds, and Rijk Zwaan Zaadteelt en Zaadhandel B.V.