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Increasing health-conscious consumer base
Another key factor driving the melatonin market is the rising health-consciousness among consumers and their preference for natural products with minimal side effects. In recent years, people have become more cautious about their lifestyle choices and the long-term impact on health and wellness. There is considerable attention on maintaining overall well-being through measures like balanced diets, regular exercise, managing stress, and ensuring sufficient quality sleep. People understand the health risks of insufficient or poor sleep and are keen to supplement their sleep schedule when needed.
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