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North America has established itself as the dominant region in the global medical power supply devices market. The region is expected to hold 39.7% of the market share in 2024. Being home to leading MedTech companies and having a presence of advanced healthcare infrastructure and facilities, North America enjoys strong industry presence. The region has seen significant technological advancements in recent years pertaining to safety of medical power supply devices. This has resulted in sophisticated devices with stringent quality standards becoming widely adopted.
Apart from the strong manufacturing base, North America also has a large consumer base due to accessibility of quality healthcare. This has further strengthened the demand for cutting-edge medical devices including power supply equipment. Several manufacturers in the region also export their products to international markets, augmenting regional exports. With high purchasing power of consumers, devices made for North American markets tend to be costlier as companies can charge premium prices.
The Asia Pacific region has emerged as the fastest growing market for medical power supply devices globally. Countries like China, India, Japan, and South Korea have witnessed tremendous expansion of their healthcare industries in the last decade. Rising medical tourism and growing focus on preventative healthcare have amplified the need for advanced medical devices across Asia Pacific. Being a vast region with over half the world's population, the potential for market expansion remains high.
The presence of leading global MedTech players through local manufacturing units has enhanced the availability of innovative products. This has positively impacted the adoption of technologically advanced power supply devices. Asia Pacific also gains from relatively lenient regulatory norms and low production costs, improving its cost competitiveness in international markets. Additionally, the growing export orientation of regional economies is a key factor driving the medical power supply devices market.
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