MEDICAL NUTRITION MARKET ANALYSIS

Regional Analysis

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North America remains the dominant region in the global medical nutrition market and is anticipated to hold 38.8% of the market share in 2024. The presence of leading global players and established healthcare infrastructure have propelled the market growth. The U.S. accounts for the major share due to high healthcare spending and awareness levels among consumers regarding nutritional interventions for clinical conditions. Several initiatives by regulatory authorities to enhance quality standards along with private-public partnerships for innovation in formulations have strengthened the market position. However, pricing pressures due to frequent reimbursement changes and preference towards consumer-centric products pose challenges.

The Asia Pacific region is poised to exhibit the highest growth fueled by increasing healthcare expenditures, growing middle-class population, and awareness regarding prevention through nutrition. China and India represent the hotspots owing to rising instances of metabolic disorders and expanding medical coverage in rural areas. Healthcare reforms focusing on malnutrition and integration of traditional expertise with evidence-based guidelines are aiding growth. Localization of products is gaining traction as consumers demand affordable options customized to tastes and ease of use. Export growth to western nations also indicate scope for leveraging the cost advantages.