MEDICAL NUTRITION MARKET ANALYSIS

Medical Nutrition Market Size and Trends

The medical nutrition market is estimated to be valued at USD 13.91 Bn in 2024 and is expected to reach USD 20.09 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

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The medical nutrition market is expected to witness steady growth over the forecast period. Increasing awareness regarding nutrition for improved health and increasing product launches are expected to boost the demand for medical nutrition. Additionally, the rising geriatric population which is more prone to chronic diseases will drive the need for nutritional support and medical nutrition products. The market is also witnessing increased demand for products tailored to specific medical conditions and diseases which is expected to shape the trend.

Market Driver – Increasing Number of Product Launches

Medical nutrition plays an important role in the management of certain chronic conditions such as diabetes, obesity, constipation, malabsorption, maldigestion, etc. It also helps to maintain healthy lifestyle, improves appetite and food intake, lowers the risk for nutrient deficiencies and other health conditions. Medical nutrition is recommended for patients of all ages including infants, adults, and geriatrics who are susceptible to conditions such as diabetes, obesity, renal failures, chronic diseases, neurological diseases, and others. These factors have led to an increase in demand for medical nutrition. Various manufacturers are engaged in the development and launch of innovative and novel medical nutrition products, which is expected to drive the growth of the global medical nutrition market. For instance, on January 25, 2023, Nutricia, a subsidiary of Danone, a multinational food-products corporation, announced the launch of Fortimel, which is a plant-based oral nutritional supplement made from pea and soy protein, which is meant to meet the dietary needs of malnourished patients and those at risk of becoming malnourished.   

The prevalence of chronic diseases has been steadily increasing over the past few decades. Chronic diseases such as diabetes, cancer, cardiac, digestive disorders etc., have become quite common. A major reason for this rise is the changing lifestyle and dietary habits of people. People are consuming more processed and fried foods which are high in fat, salt, and sugar. They are also becoming less physically active due to more sedentary jobs and dependency on automobiles for mobility. This changing disease profile has increased the demand for specialized medical nutrition products. For instance, according to a report published in Center for disease control and prevention on October 14, 2022, around 697,000 people in the U.S. died from heart disease in 2020, whereas around 20.1 million adults age 20 and older had Coronary Artery Disease (CAD) in the U.S. in 2020. As these chronic diseases require lifelong management and control of symptoms, patients need consistent dietary interventions through formulated food products. The rising healthcare costs of chronic diseases have also directed more focus on preventive measures including medical nutrition therapy. Various awareness programs highlight the role of nutrition in chronic disease management. This is driving more patients and physicians to recommend structured medical nutrition plans.