MEDICAL NUTRITION MARKET ANALYSIS

Market Concentration and Competitive Landscape

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The prevalence of chronic diseases has been steadily increasing over the past few decades. Chronic diseases such as diabetes, cancer, cardiac, digestive disorders etc., have become quite common. A major reason for this rise is the changing lifestyle and dietary habits of people. People are consuming more processed and fried foods which are high in fat, salt, and sugar. They are also becoming less physically active due to more sedentary jobs and dependency on automobiles for mobility. This changing disease profile has increased the demand for specialized medical nutrition products. For instance, according to a report published in Center for disease control and prevention on October 14, 2022, around 697,000 people in the U.S. died from heart disease in 2020, whereas around 20.1 million adults age 20 and older had Coronary Artery Disease (CAD) in the U.S. in 2020. As these chronic diseases require lifelong management and control of symptoms, patients need consistent dietary interventions through formulated food products. The rising healthcare costs of chronic diseases have also directed more focus on preventive measures including medical nutrition therapy. Various awareness programs highlight the role of nutrition in chronic disease management. This is driving more patients and physicians to recommend structured medical nutrition plans.