MEDICAL HOLOGRAPHY MARKET ANALYSIS

Regional Analysis

Global Medical Holography Market: Regional Insights

North America is expected to hold largest market share in the global medical holography market followed by Europe. The market growth in these regions is mainly attributed to increasing adoption of technological advancements in medical field. For instance, in June, 2020, Augmedics announced that its xvision Spine System, a personalized headset with 3D medical imaging software that provides virtual 3D navigation in real time surgery was used for first ever augmented spine surgery by surgeons at Johns Hopkins University. This software technology helps in achieving precision during screw placements in spine and also reduces the total time taken for spinal surgery.

Moreover, rising product launches and approvals will aid North America region and Europe region to maintain their position in the global medical holography market. For instance, in September 2020, SentiAR, Inc., a U.S.-based medical technology manufacturer received the U.S. FDA approval for its revolutionary CommandEP system, which is a holographic guidance system used to assist cardiologists during invasive heart surgeries.

Asia Pacific is expected to witness promising growth in the global medical holography market over the forecast period, owing to rising product launches. For instance, in April 2019, RealView Imaging, an Israel-based medical technology manufacturer launched Holoscope-I, which is the world’s first holographic system to provide full colour, accurate, high resolution 3D in-air holograms.