MEDICAL ANIMATION MARKET ANALYSIS

Regional Analysis

On the basis of regional segmentation, the global medical animation market can be segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is expected to account for the largest share followed by Europe and Asia Pacific. Medical animation market in North America is driven by factors, such as increasing number of pharmaceutical companies using animation for product promotion and medical education, and rising penetration of electronic devices such as smartphones. Therefore, the companies are adopting competitive strategies such as new product development, merger & acquisitions and upgrading technology to sustain in the medical animation competitive market. For instance, In July 2017, Random42 was acquired by Graphite Capital, a mid-market private equity firm which provides high-quality medical animation and digital media services to the healthcare and pharmaceutical industry. This acquisition has provided investment by Graphite to help Random42 to expand its geographic presence in Europe while continuing to grow its North American sales to meet its objective.

In Asia Pacific, the medical animation market is favored by increasing skills of the company sales representatives, customer engagement activities, and rising adoption of medical animation for patient education purpose.