Market Challenges And Opportunities

Medical Aesthetics Market: Market Dynamics

Increasing surgical procedures for enhancing personal appearance is a major driver for the global medical aesthetics market growth. For instance, according to International Society of Aesthetic Plastic Surgery (ISAPS), in 2015, women had over 18 million non-surgical and surgical procedures performed, that is around 85.6% of the total aesthetic procedures performed worldwide. The top five surgical procedures performed on women in 2015 were: breast augmentation, liposuction, eyelid surgery, abdominoplasty, and rhinoplasty. Furthermore, men had over 3 million non-surgical and surgical procedures, comprising around 14.4% of the total. The top five surgical procedures performed on men were: eyelid surgery, liposuction, gynecomastia surgery, rhinoplasty, fat grafting, and ear surgery. Male patients are increasingly focusing on undergoing aesthetic procedures, owing to better results with reduced downtime and discomfort. According to another ISAPS report, Botulinum Toxin continues to be the most common form of procedure, women and men undergo. A total number of over 4.6 million procedures are conducted on both the sexes of Botulinum Toxin. Procedures of Hyaluronic acid increased 6.5% from 2014 to 2015, whereas breast augmentation continues to be the most common surgical procedure among women with a 10.4% rise from 2014 and eyelid surgery is prevalent among men.

Furthermore, increased demand for minimally invasive and non-invasive procedures, high demand for reconstructive and augmentation surgeries, and increased adoption of laser-based devices is expected to drive growth of the medical aesthetics market during the forecast period. For instance, number for Liposuction surgery increased by 5% in 2016 as compared to previous year. In the recent past, dermatologists frequently recommend minimally invasive surgeries, due to more effectiveness, fewer post-surgery side effects and complications coupled with shorter recovery spans, eventually fueling growth of the medical aesthetics market.

Facial aesthetics segment accounted for the major revenue share in 2017, owing to rising demand for facial aesthetic treatments and non-invasive cosmetic procedures. Another factor affecting growth of market is rising geriatric population demanding these procedures, and new product launches. Medical spas and clinics segment is anticipated to exhibit highest growth during the forecast period due to growing number of medical spas and clinics and rising number of skilled professionals performing aesthetic procedures, coupled with increasing preference for minimally invasive and non-invasive aesthetic procedures.