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North America remains the dominant region in the global medical aesthetic devices market and is estimated to hold 44.2% of the market share in 2024 owing to the high prevalence/incidence of chronic diseases and increasing obese population in the region fuel the market growth of medical aesthetics devices. For instance, obesity is a metabolic disorder and is often associated with a wide range of chronic diseases, leading to a significant increase in mortality and comorbidities. According to the Trust for America's Health (tfah.org), obesity is a growing epidemic in the U.S., and currently, about one in three Americans of all ages, more than 100 million people, are obese. This in turn is expected to increase demand for medical aesthetic devices for body contouring and cellulite reduction.
The Asia Pacific region has emerged as the fastest growing market due to the rising number of aesthetic procedures and rising adoption of minimally invasive procedures in the region. For instance, owing to the increasing awareness among people about the benefits of aesthetic procedures, people are more inclined towards the use of minimally invasive procedures. According to the International Society of Aesthetic Plastic Surgery, India carried out a total number of 524,064 aesthetic procedures (surgical and non-surgical) in 2020.
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