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Rising Awareness about Aesthetic ProceduresGreater availability of information through online health forums and social media platforms has raised awareness about various non-invasive and minimally invasive aesthetic treatment options. Previously, certain cosmetic treatments carried social stigma due to underlying assumptions. However, attitudes are changing with expert advice easily accessible to people. They understand medical aesthetic procedures to be safe and effective when performed by certified professionals. Media coverage of star treatments and after-procedure celebrity selfies normalize the concept of aesthetic treatments. People are comfortable discussing procedures they have undergone with peers without stigma or judgment. Additionally, financing and installment options offered by device manufacturers have made procedures more affordable. This has allowed middle-income groups to avail treatments to enhance appearance without major financial constraints.
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