Medical Adherence MarketSize and Trends

Market- Trends

Medical adherence refers to compliance of a patient to the prescribed medications with recommended dosage and stipulated time. Medical non-adherence can lead to serious complications. Lack of awareness among the populace is a major problem leading to health problems that can be easily avoided through proper medical adherence.

According to the stats of the Million Hearts, out of 100 prescriptions written only 50-70 are received at the pharmacy, and 48-66 purchase the prescribed medication. Out of these only 25-30 takes their medications properly and around only 15-20 refill the medications as prescribed (data based on study conducted in the year 2009).

The clinicians/healthcare professionals have to take efforts to reduce the percentage of medical non-adherence. They have to encourage the patient to take medicines on time and also they have to write medical prescription instructions clearly and have to explain them to the patient. Also, doctors have to reinforce the patient verbally to take medications as prescribed and have to explain the benefits and losses of medical adherence. Also, by keeping continuous communication with patient doctors can identify the fear or problems behind the non-adherence of medication and can solve them. The doctors have to explain the importance of medicines in simple (non-medical) language, so the patient can understand the instructions easily and can remember it. Also, by keeping follow-up of patient doctor can address the issue regarding non-adherence of medications also it helps to maintain a healthy relation with patient. The segmentation of medical adherence market is done on based on the assessment method and geography.

Medical adherence market taxonomy:

Global Medical Adherence Market by Method of Assessment

Direct
Indirect

Medical adherence can be improved by following some assessment methods - direct method and indirect method. Direct observation, measurement of biological markers and measurement of the medicines/metabolite in blood comes under direct assessment method while indirect assessment method behavior or physiological markers assessment, self-reporting through surveys, interviews, through secondary data and by electronic monitoring such as using some mobile apps or by e-pills are indirect methods of measuring medical adherence.