MEAT SNACKS MARKET ANALYSIS

Regional Analysis

The market in North America holds a dominant position, due to the U.S. being a leader in production of beef and poultry. According to U.S. Department of Agriculture (USDA), the U.S. produces around 20% of meat snacks, out of world’s total production of beef. Beef Jerkies are largely produced in the U.S, Canada, and Mexico. Import of meat snacks from Canada increased from US$ 384 million in 2010 to US$ 674 million to 2014. Meat sticks is the fastest-growing product in meat snacks market in Canada. Conventional stores is the largest distribution channel in the meat snacks market in this region. Advancements in the meat processing technology and is fueling growth of the meat snacks market in this region.  

Europe accounts for the fastest-growing region in the meat snacks market. Germany, U.K, and France are the leading economies in this region. In 2016, Germany accounted for over 16% of the market share, due to high presence of major manufacturers in the region. Supermarkets and hypermarkets are the main distribution channels in the meat snacks market in the region, which accounted for around 40% of the market share in 2016. Increasing health awareness among consumers regarding protein food and strong distribution channel is expected to boost growth of the meat snacks market in the region, over the forecast period.

Asia Pacific is the fastest-growing region in the meat snacks market. China and India are the major growth engines in the region, owing to the growing population and increasing demand for meat products in the region. According to The Organization for Economic Co-operation and Development (OECD), China is the major producer of pork meat with around 31.3 kg/capita pork meat produced in 2016, followed by poultry and beef. India is a growing economy in the processed meat products for poultry meat. According to National Bureau of Statics of China, specialty and convenience stores are the major retail distribution channels in China, which accounts for major factors boosting growth of the meat snacks market in the region.