MEA AND INDIA BABY DIAPERS MARKET ANALYSIS

Market Challenges And Opportunities

MEA & India Baby Diapers Market- Restraints

• Allergic reaction to babies: Allergic reaction to babies associated with the use of diaper due to the presence of harsh chemicals is limiting the adoption of baby diaper. Sodium polyacrylate is one of the key chemicals used in the production of diapers and chemicals which have allergic reactions on the baby’s skin. Thus, skin infection associated with the use of baby diapers is expected to restrict market growth.
• Fluctuating price of raw material: Fluctuating prices of the raw material of the baby diaper coupled with the less awareness among the rural population of the region are expected to hinder the market growth. High level of income inequality in African countries coupled with the significant number of people live below the poverty line are some of the other major factors hindering the market growth.

MEA & India Baby Diapers Market- Drivers

• Growing focus of manufacturers to launch new products: Growing focus of manufacturers to launch new products with innovative design is expected to drive the market growth. This is due to rising demand for amore comfortable product that exhibits zero skin infection to the baby. Also, ther has been growing demand for thinner and lighter diapers at an affordable rate among consumers of India, As these products are handy and easy to use, it is expected to drive the market growth of the MEA& India baby diapers over the forecast timeframe. For instance, in April 2021, First Cry, a India-based e-commerce company, launched India’s largest Thrasio-style investment venture for D2C brands and online sellers. The investment venture entity is called Global Bees, and will acquire brands or sellers, or help them accelerate sales and revenue through ecommerce market
• Increasing number of companies: Increasing number of companies in the region that manufacture baby diaper is expected to drive the market growth. Also, growing awareness of baby hygine by government and key manufacturers to create awareness among parents is projected to increase the market growth. Increasing disposable income of the consumers of the Middle East & Africa region is also influencing purchasing power of the consumers, and this is again expected to drive the market growth of the MEA & India baby diapers. For instance, in December 2021, Me N Moms, a kids and maternity wear retailer, opened 12 new stores in six states across India, as part of its expansion plan.

MEA & India Baby Diapers Market- Opportunities

• Increasing focus of government and manufacturers to increase the frequency of diaper: Increasing focus of government and manufacturers to increase the frequency of diaper change is expected to create new market opportunities. Increasing competitiveness in the market coupled with developing new economic policies is also expected to drive the market growth of the MEA a&India baby diaper. Moreover, growing number of baby care centers and increasing number of the middle-class population in India and the African region are further anticipated to propel the market growth.
• The untapped market of personal hygiene products in Nigeria: The untapped market of personal hygiene products in Nigeria offer tremendous potential opportunities in Nigeria for market expansion, and for this, many manufacturers and investors are investing heavily in order to gain a competitive edge in the market. The untapped hygiene market offers a great opportunity for baby diaper players in Nigeria. Also, growing product awareness coupled with rising hygiene and sanitation awareness is again expected to propel the market growth.