MAYONNAISE MARKET ANALYSIS

Mayonnaise MarketSize and Trends

Mayonnaise is usually a mix of egg yolk and vegetable oil, among other ingredients. However, rising awareness about health benefits associated with vegetarian food is expected to increase demand for eggless mayonnaise over the forecast period. Health benefits offered by mayonnaise include high vitamin content such as vitamin A, D, E, and K, which is expected to facilitate growth of the market over the forecast period.

Market Trends:

• Rapid urbanization and increasing female workforce has led to growing demand for ready-to-eat products. For instance, according to the World Bank, in 2014, women accounted for 38.95% of the global labor force, which increased to reach 39.09% in 2017.
• Furthermore, the health benefits of mayonnaise such as presence of omega-3 and vitamin E reduce risk of heart disease. Other benefits of vitamin E include reduction of strokes, absorbing nutrients, and balancing blood circulation in the body.
• However, excessive intake of mayonnaise can lead to health issues such as headache, nausea, and weakness, due to presence of processed ingredients in mayonnaise. This is expected to hamper growth of the global mayonnaise market over the forecast period.