MATCHA MARKET ANALYSIS

Regional Analysis

Asia Pacific holds the largest market share and is expected to retain its dominant position in the market over the forecast period. Owing to the strong tea culture in Japan and China, the matcha market is highly dominant in these countries. Moreover, health benefits associated with matcha is expected to fuel growth of the market in India, Singapore, and Australia over the forecast period. Additionally, Japan being the home to matcha tea, as well as low production and processing costs in these countries are the major factors boosting growth of the matcha market in the region.

North America is the second-largest market and is expected to expand at a rapid pace. Growing awareness of health benefits associated with matcha and growing influence of Japanese tradition are contributing to growth of the market in the region. Major cities in the U.S. such as Miami and Los Angeles have wide range of cafes providing mactha food and beverages.