MARKETING ANALYTICS SOFTWARE MARKET ANALYSIS
Global Marketing Analytics Software Market: Regional Insights
On basis of geography, the global marketing analytics software market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is expected to witness highest growth in the marketing analytics software market over the forecast period. The U.S. is one of the major growth engines in the marketing analytics software market in North America. This growth is attributed to the large number of users actively participating in the social media activities in this country which includes Facebook, the most popular social network website in the U.S. based on visits, followed by YouTube and Twitter. This is further increasing the number of social media channels. For instance, according to the Coherent Market Insights analysis in 2016, 81% of the population in the U.S. were using Facebook in 2016, with around 207 million Facebook users in the country. Therefore, the increasing number of social media channels is expected to influence growth of the marketing analytics software market, during forecast period.
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