Regional Analysis
Global Margarine and Shortening Market- Regional Insights
- North America: North America is expected to dominate the margarine and shortening market during the forecast period, accounting for a market share of 35% in 2023. The region is home to a large number of margarine and shortening manufacturers, such as Upfield, Bunge, and NMGK Group. These companies have invested heavily in research and development to develop new and innovative products, that has helped them to maintain their market share. Growing health consciousness among consumers in the region is expected to boost demand for healthier alternatives to butter, such as margarine and shortening.
- Europe: Europe is expected to be the second-largest market for margarine and shortening during the forecast period. The region is home to a large number of margarine and shortening manufacturers, such as Unilever, Puratos, and Vandemoortele. These companies have invested heavily in research and development to develop new and innovative products, which has helped them to maintain their market share. Growing health consciousness among consumers in the region is expected to boost demand for healthier alternatives to butter, such as margarine and shortening.
- Asia Pacific: Asia Pacific is expected to be the fastest-growing market for margarine and shortening during the forecast period. The region is home to a large and growing population, which is expected to boost demand for food products, including margarine and shortening. Rising disposable incomes of consumers in the region is expected to boost demand for premium and high-quality margarine and shortening products.
| Geographies covered: |
- North America: U.S. and Canada
- Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
- Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
- Middle East & Africa: GCC Countries, Israel, South Africa, North Africa, Central Africa and Rest of Middle East
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India : 
