MARGARINE AND SHORTENING MARKET ANALYSIS

Margarine And Shortening MarketSize and Trends

The global margarine and shortening market size is estimated to be valued at US$ 15.75 Bn in 2023, and is projected to reach US$ 17.48 Bn by 2030, exhibiting a CAGR of 1.5% during the forecast period. Rising demand for bakery products, convenience foods, and spreads is driving the growth of the market. Increasing awareness about health benefits of margarine and shortening over butter is also expected to boost the market growth.

The following are the key factors driving the growth of the global margarine and shortening market:

Global Margarine and Shortening Market- Trends

• Shift towards Healthier Alternatives: There is a growing consumer demand for healthier alternatives to traditional margarine and shortening products. Consumers are seeking products with reduced levels of Tran’s fats, saturated fats, and artificial additives. Manufacturers are responding to this trend by introducing healthier options, such as margarines made from healthier oils and Trans fat-free shortening. Additionally, there is an increasing focus on clean label products with natural and recognizable ingredients.
• Plant-Based and Vegan Options: The popularity of plant-based diets and vegan lifestyles has resulted in a rise in plant-based margarine and shortening products. Consumers are seeking alternatives to animal-based fats, and manufacturers are responding by developing plant-based options made from vegetable oils, plant-derived fats, and non-dairy ingredients. This trend is driven by concerns for animal welfare, sustainability, and health considerations.
• Clean Label and Natural Ingredients: Consumers are becoming more conscious about the ingredients used in their food products. There is a growing preference for margarine and shortening products that have a clean label, meaning they are free from artificial preservatives, flavors, and colors. Natural and recognizable ingredients, such as non-GMO oils and fats, are gaining popularity as consumers seek transparency and more natural food choices.
• Premium and Specialty Products: The market is witnessing an increase in demand for premium and specialty margarine and shortening products. These products are often positioned as high-quality options, offering unique flavors, textures, and functionalities. Gourmet and artisanal applications in the bakery and confectionery sector are driving this trend, as consumers seek indulgent and differentiated products.