MARGARINE AND SHORTENING MARKET ANALYSIS

Margarine and Shortening Market, By Product Type (Margarine, Shortening), By Source (Plant-based, Animal-based), By Form (Solid, Liquid), By Application (Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial), By End User (Retail, Food Service, Industrial), By Packaging (Tubs, Sticks, Bulk/Industrial Packaging), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Foodservice Distributors), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)

Global Margarine and Shortening Market- Recent Developments

New product launches

In 2021, Upfield is a Dutch food company, launched its new plant-based butter alternative- Buttery Spread. The product is made with a blend of sunflower oil, rapeseed oil, and coconut oil, and it is available in salted and unsalted varieties.
In July 2023, ConAgra is an American consumer packaged goods holding company launched its new line of plant-based margarines, Melt. The products are made with a blend of non-hydrogenated vegetable oils, and these are available in a variety of flavors, including unflavored, butter, and garlic.

Acquisition and partnerships