MAREK DISEASE MARKET ANALYSIS

Market Challenges And Opportunities

Rising concerns of Marek disease in poultry-dense regions drive the global market

Poultry meat is currently the second largest (34%) meat market after pork. According to the study by Global Poultry Trends in 2014, an estimated 72% of increased consumption will be contributed by poultry. The factors driving the Marek’s disease market include rising disease outbreaks in poultry, growing demand for poultry-derived food products, high-intensity breeding, increased global shipping of poultry, and increasing prevalence of zoonotic diseases. Rising virulence of Marek’s Disease Virus such as serotype 2 virus, SB-1 virus, identification of disease resistant genes in chicken genome, and using microarray-based technologies for identification of resistant traits drives the global Marek disease market. The increasing consumer concern over food safety, demand for animal protein, increasing foodborne diseases, and greater livestock production rates are factors driving the demand for marek disease therapeutics market.