MANAGED MOBILITY SERVICES MARKET ANALYSIS

Managed Mobility Services Market Size and Trends

The managed mobility services market is estimated to be valued at US$ 23.18 billion in 2024 and is expected to reach US$ 138.92 billion by 2031, growing at a compound annual growth rate (CAGR) of 29.1% from 2024 to 2031.

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The managed mobility services market is witnessing prominent growth trends such as increasing adoption of BYOD policies across enterprises and growing importance of mobility in business operations. Many organizations are opting for managed mobility services to empower their mobile workforce, gain visibility, and control over mobile assets, strengthen security posture, and optimize IT operations. This trend is expected to continue as mobile workforces grow and the need to manage associated endpoints and networks remotely increases. Growth in enterprise mobility, coupled with demand for managed services is expected to drive the managed mobility services market during the forecast period.

Rising Demand for Advanced Mobility Solutions

With the ever changing business needs and transformation towards digital workspace, the demand for advanced mobility solutions has increased tremendously among organizations. Enterprises are looking for innovative ways to empower their mobile workforce with cutting edge technologies and deliver seamless work experience for remote and flexible working models. Managed mobility services have emerged as a cost effective solution for organizations to stay ahead of the curve by providing comprehensive end to end management of complex mobility infrastructure.

These services offer enterprises a single point of contact to centrally manage different aspects of employee mobility like procurement and distribution of devices, applications and connectivity solutions. Organizations no longer have to deal with device pilferage, software licensing compliance and security updates individually. Managed service providers take care of all these aspects using advanced tools and processes, freeing up internal IT teams to focus on core business initiatives. They also provide multi-vendor support which is crucial in today's environment where employees use a variety of personal and organization owned devices. This brings in flexibility and convenience for the mobile workforce without compromising on governance and security controls. For instance, in December 2023, BKT, a vertical of Balkrishna Industries Ltd., an India-based multinational company and a global player in the Off-Highway tire market, introduced advanced All-Steel Radial tires at EXCON, the South-Asian trade fair held in Bengaluru, India.

With the ubiquity of smart devices, the traditional bring your own device or BYOD trends have further evolved into choose your own device or CYOD models where employees are empowered with flexibility and choices in technology. While this fosters greater productivity and engagement, it also poses significant management and security challenges for organizations. Managed mobility service providers play a pivotal role in enabling secure BYOD/CYOD implementations at scale through end to end lifecycle management of heterogeneous devices, centralized application catalogs and streamlined policy administration.

Their deep expertise helps businesses harness the power of personal devices for work in a governed manner. Customized BYOD solutions incorporating device enrollment, access control, application wrapping, content management, etc. allow organizations to avoid procurement costs while reaping productivity benefits. Zero-touch provisioning, automated policy enforcement and remote monitoring ensure security and compliance are not compromised. As hybrid work models gain prominence post pandemic, the need for robust CYOD/BYOD programs seamlessly integrated with enterprise mobility management will be a key growth driver propelling the managed mobility services market ahead. More specifically, 2021 brought with it a widespread BYOD trend. According to Bitglass, in 2021, 47% of organizations saw an increase in the use of personal devices for work purposes.