MANAGED MOBILITY SERVICES MARKET ANALYSIS

Market Concentration and Competitive Landscape

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With the ubiquity of smart devices, the traditional bring your own device or BYOD trends have further evolved into choose your own device or CYOD models where employees are empowered with flexibility and choices in technology. While this fosters greater productivity and engagement, it also poses significant management and security challenges for organizations. Managed mobility service providers play a pivotal role in enabling secure BYOD/CYOD implementations at scale through end to end lifecycle management of heterogeneous devices, centralized application catalogs and streamlined policy administration.

Their deep expertise helps businesses harness the power of personal devices for work in a governed manner. Customized BYOD solutions incorporating device enrollment, access control, application wrapping, content management, etc. allow organizations to avoid procurement costs while reaping productivity benefits. Zero-touch provisioning, automated policy enforcement and remote monitoring ensure security and compliance are not compromised. As hybrid work models gain prominence post pandemic, the need for robust CYOD/BYOD programs seamlessly integrated with enterprise mobility management will be a key growth driver propelling the managed mobility services market ahead. More specifically, 2021 brought with it a widespread BYOD trend. According to Bitglass, in 2021, 47% of organizations saw an increase in the use of personal devices for work purposes.