MANAGED APPLICATION SERVICES MARKET ANALYSIS

Managed Application Services Market Size and Trends

The managed application services market is estimated to be valued at US$ 17.37 Bn in 2024 and is expected to reach US$ 60.22 Bn by 2031, growing at a compound annual growth rate (CAGR) of 19.4% from 2024 to 2031.

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The market is expected to grow steadily during the forecast period. Organizations are increasingly adopting managed application services to focus on their core business competencies by outsourcing application management services. The increasing need for managing applications like Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and industry-specific applications is pushing companies to enhance operational efficiency and get more value from their current application systems. Standardization, enhanced user experience, cost optimization, and regulatory compliance are some of the other factors that are expected to propel the demand for managed application services in the coming years.

Flexible IT Solutions Needed By Businesses

As more and more businesses operate in today's digital era, reliance on technology has increased tremendously. Applications power all core functions within organizations, from customer-facing services to internal operations. Keeping these applications up and running smoothly is therefore essential for business continuity as well as positive user experience. However, maintaining dedicated in-house IT teams to handle applications has become challenging for many companies. With fast changing technological advancements as well as business needs, the skillsets required need constant updating. Hiring for every niche technology also increases costs substantially.

Outsourcing application management to a managed service provider allows businesses to stay agile in their technology use. They can leverage specialized expertise available with large providers to support a diverse portfolio of applications. The on-demand model of managed application services means that extra resources can be procured easily as and when needed to handle spikes in workload or implement new systems. Companies no longer have to worry about maintaining large teams or making capital investments in infrastructure - they pay only for what they use. This has become an attractive proposition especially for digital native businesses which want their teams focused on core competencies, not IT maintenance. By outsourcing non-critical functions, operational costs can be better controlled with predictable monthly or annual subscription based payments to managed service providers.

Cybersecurity Risk Management Is Top Priority

With the accelerating digital transformation across industries, the risks of cyber attacks and data breaches have unfortunately multiplied. Regular software updates, patching of vulnerabilities, and 24x7 monitoring are required to prevent sophisticated hacking attempts and ensure regulatory compliance. However, building robust security operations requires deep security expertise that is challenging for most companies to develop and maintain in-house. The growing complexity of hybrid multi-cloud environments has further compounded these issues. Opting for managed application security services allows businesses to leverage the advanced tools, processes, and security talent available with large managed service providers.

Providers implement gold standard security best practices, policies and governance for the entire application environment including access controls, identity management, encryption, logging, and alerts. Round-the-clock security monitoring centers hunt for threats continuously. Regular risk assessments and penetration testing help identify weaknesses proactively. Machine learning and analytics are used to detect even stealthy attacks in real-time.