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Market Driver – Increasing Initiatives for Breast Cancer ScreeningFavorable initiatives for breast cancer screening or increase in the number of breast cancer screening programs or campaigns is expected to boost the market growth. For instance, in October 2020, the Kao Group of Japan, a manufacturer of household and chemical product, announced the launch of the ‘Kao Group Pink Ribbon Campaign 2020’ in major cities across Japan. The campaign has been running since 2007 to communicate the importance of the early detection of breast cancer to as many people as possible. Breast cancer is currently the most common type of cancer in Japanese females, driving the growth of the market.
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