MALTED BARLEY MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

High cost of raw barley grains

The cost of the raw materials used for the production of the malted barley is hampering the market growth worldwide. Due to the rising demand for raw barley from various industries, such as breweries, distilleries, and others as a raw material, the price of barley has increased significantly. The supply of malt in both the domestic and global markets, as well as demand for malt and malt products, impact the price of barley. Increasing malted barley prices are influenced by the shipping and storage costs as well. The higher cost of raw materials is negatively affecting the market growth.

Opportunity

The emergence of novel food items

Increased knowledge of health advantages of barley-based foods and drinks, rising urbanization in emerging nations, and changes in consumer tastes and lifestyle are driving the Malted Barley market. Furthermore, the introduction of new food and beverage-related businesses, a growth in the demand for organic malt components and extracts, and the rising popularity of craft beer all present attractive potential for industry participants.