In October 2020, Hitachi Metals announced that it had developed a new type of magnet made from rare-earth-free materials. It is called the RE-free magnet. The company claimed that RE-free magnet has high magnetic properties that are comparable to those of conventional magnets made with rare earth metals. Hitachi Metals, now known as Proterial, Ltd., is a prominent manufacturer specializing in high-grade specialty steel products, magnetic materials, and functional components.
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