LUXURY BEDDING MARKET ANALYSIS

Regional Analysis

• By Region: North America, Latin America, Europe, Middle East, Africa, and Asia Pacific

Asia Pacific accounted for the largest revenue share of 35% in the global luxury bedding market in 2022 and is expected to maintain its dominance over the forecast period. The main factor attributed to the growth of Asia Pacific in the global luxury bedding market is due to the high presence of key players and new strategies employed by them for business expansion.

Europe is expected to account for a significant market share in the global luxury bedding market, in terms of revenue over the forecast period. Launches of new brands by key players and the increasing number of start-ups of luxury bedding in the region is expected to drive the growth of the market. Key players and startups are employing similar strategies as traditional luxury brands to expand business. For instance, in November 2022, Flex Bedding Group, the parent company of E.S. Kluft & Co., acquired Germany’s leading producer of luxury mattresses and beds. A nearly 100-year-old family-owned manufacturer that operates in Germany, Austria, and Switzerland and employs 185, allows Flex to shore up its position in the premium sleep sector. The deal includes the company’s headquarters in Winnweiler, Rhineland-Palatinate, Germany.