Recent Development:
In November 2022, Springfit Mattress owner VFI Group has acquired a 100 percent stake in the Indian arm of U.S.-based Serta Mattress from its licensee Emirates Sleep System. Through the relationship with VFI Group, they will be expanding products in India and gaining consumer attention.
In March 2022, Allied Homes, the bedding manufacturer, extended its bedding collection made with 37.5 Technology to complement and align with the performance technology’s layering system. Bedding with 37.5 Technology helps keep sleepers warm when they are too cold and cools them down when they are too hot, by helping to keep the optimum relative humidity in the personal microclimate created within the bedding.
On January 24, 2023, Luxury bedding manufacturer, Kingsdown, Inc. has been inspired by the growing sustainability movement and intriguing stories of the earth’s Blue Zones, for its new foam collection set for the Winter Market in Las Vegas. The new Blue Zone collection, featuring four mattresses at the “next level of sustainability,” will make its official debut in the Kingsdown showroom, space C1401.
On January 17, 2023, with head-turning fabric patterns and colors designed to stop shoppers in their tracks, Mike James, chairman of Kingsdown, Inc., is injecting the bedding category at the Winter Market in Las Vegas with the kind of visual appeal, high-fashion design aesthetic and excitement more typically associated with apparel runways.
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