LOYALTY MANAGEMENT MARKET ANALYSIS

Loyalty Management Market, By Component (Solution and Service), by Deployment (On-premise and Cloud), By Organization Size (Large Enterprises and SMEs), By Vertical (Retail, Healthcare, Telecom, BFSI, Media & Entertainment, Hospitality, Education and Others)and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published In : Dec 2020
Code : CMI4293
Pages :150
Formats :
Excel and PDF
Industry : Information and Communication Technology

Market Challenges And Opportunities

However, stringent government regulations is expected to hamper the loyalty management market growth. Various regulations such as credit card and Durbin Amendment of 2010, are forcing banking sectors to restructure its reward program portfolio. For instance, in January 2018, Ontario Protecting Rewards Points Act came into existence and changed the loyalty management program and reward point process in Canada. These factors are expected to hamper the market growth during the forecast period.

Moreover, Most of the countries across the globe are also asking all Loyalty management solution provider to keep all the customer PII(personal identifiable information) on soil and to fulfill this requirement lots of solutions provider are changing their system and this is also going to impact the growth of the market.