LOW VOC OR ZERO VOC PAINTS MARKET ANALYSIS

Regional Analysis

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North America currently dominates the global low VOC or zero VOC paints market. The region is expected to hold 38.7% of the market share in 2024. The presence of stringent environmental regulations promoting the use of green products is driving significant adoption of low VOC paints across various end-use industries such as construction, automotive, and packaging in the region. Majority of the leading paints and coatings manufacturers are headquartered in the U.S. and Canada and have established widespread distribution channels across the region. This allows them to cater to the growing demand for low VOC paints from both commercial and individual consumers. Moreover, growing awareness about indoor air quality and its impacts on health is further augmenting the market growth in North America.

The Asia Pacific region is expected to witness the fastest growth in the low VOC or zero VOC paints market during the forecast period. Rapid urbanization and infrastructure growth are leading to an exponential increase in new construction activities across the emerging nations of China, India, Indonesia, and Vietnam. This is generating substantial demand for low VOC paints and coatings. At the same time, improving standards of living have increased consumer spending on home décor and remodeling in the region. However, price sensitivity remains high in the Asia Pacific market as compared to developed regions. Therefore, local and regional manufacturers are focusing on cost competitiveness through emphasis on raw material sourcing and R&D to make affordable low VOC products. Initiatives by governments of several Asian countries to lower VOC emission levels from the paints and coatings industry are also driving wider adoption. This has encouraged international brands to expand their footprint to leverage untapped growth opportunities.