LOW-CALORIE FOOD MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

Taste is a major factor that limits the consumption of low-calorie food. Moreover, the high price of low-calorie beverages is also expected to hamper the market growth of low-calorie food over the forecast period. Moreover, the presence of artificial preservatives in low-calorie food is expected to act as a challenge for the low-calorie food market. Processed food and ready-to-eat food claims to have few potential health hazards and this is expected to hamper the market growth of the low-calorie food over the forecast period.

Drivers

Rising cases of obesity along with the associated disease with the obesity around the globe is expected to drive the market growth of the low-calorie food. According to the World Health Organization, in 2016, more than 1.9 billion adults, 18 years and older, were overweight. Of these over 650 million were obese. Moreover, globally, 38 million children under the age of 5 were overweight or obese in 2019. Growing cases of obesity around the globe is a major factor augmenting the market growth of low-calorie food over the forecast period.

Growing health wellness awareness among consumers is accelerating the adoption of a healthy lifestyle thus fueling the market growth of the low-calorie food. Increasing adoption of healthy practices such as yoga, gym, and consumption of healthy food is further propelling the market growth of the low-calorie food. Moreover, low calories foods are also gaining huge demand with the increasing prevalence of disease associated with an unhealthy lifestyle. This is expected to foster the market growth.

According to the studies conducted by organizations such as the World Health Organization (WHO), obesity is the root cause of ailments such as heart diseases, diabetes, and blood pressure. The number of overweight people is increasing day by day and this factor has given rise to demand for low-calorie food products. The outbreak of COVID-19 has created a great impact in the current scenario. The importance of immunity building for resistance against the virus has led to a major shift in diet and various low-calorie products are becoming popular.