LOGISTICS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Rise of omni-channel retailing

Another significant driver impacting the logistics industry is the growth of omni-channel retailing strategies among consumer brands and retailers. Customers now expect a seamless shopping experience regardless of whether they are browsing online from home or examining products on their mobile phone inside a brick-and-mortar location. To keep pace with these rising consumer demands, many retailers have adopted hybrid business models that seamlessly integrate physical stores, websites, and mobile apps. This convergence of online and offline commerce leads to new complexities for logistics networks, which now must efficiently fulfill orders originating from any sales channel. Products may be purchased online but returned in-store, requiring tight inventory syncing between warehouses and retail locations. Purchase-online-pickup-in-store (POP) options have also surged in popularity, putting pressure on logistics providers to speedily transfer inventor between fulfillment centers and retail outlets to satisfy on-demand in-store pickup within promised timeframes. The rise of omni-channel retail means the flow of goods has become more dynamic, requiring greater logistics agility, end-to-end visibility and channel orchestration capabilities.

For instance, in February 2024, C.H. Robinson introduced a new technology that significantly enhances efficiency in freight shipping. This technology eliminates the need to manually schedule appointments for load pickups and deliveries. It also leverages artificial intelligence to determine the optimal appointment times, utilizing transit-time data from C.H. Robinson's millions of shipments across 300,000 shipping lanes.