LIQUID PACKAGING MARKET ANALYSIS

Liquid packaging is a packaging technology used to protect consumables such as semisolid foods, liquids, and beverages from microbial contamination and damage during transport and storage. Liquid packaging helps to maintain the freshness of the product and plays a vital role in protecting the product from moisture. It also helps the product to improve the scuff, tear, and puncture resistance. Liquids and food products including dairy products, syrups, water, cooking oil, fruit juices, shampoos, grease, and motor oil are packaged in tough materials with good seal integrity, to avoid leakage, cracking, and degradation during transportation. Liquid packaging offers increased shell life, high recyclability, high eco-friendliness, and are transport-convenient.

The manufacturing of liquid packaging involves processes such as aseptic liquid packaging, blow molding, and form fill seal technology.

Liquid Packaging Market Taxonomy

On the basis of type of technique, the global liquid packaging market is segmented into:

• Aseptic Liquid Packaging
• Blow Molding
• Form Fill Seal Technology

On the basis of resins types, the global liquid packaging market is segmented into:

• Low Density Polyethylene (LDPE)
• High Density Polyethylene (HDPE)
• Polypropylene
• Polyethylene Terephthalate (PET)
• Others

On the basis of packaging types, the global liquid packaging market is segmented into:

• Flexible Liquid Packaging
• Films
• Stand-Up Pouches
• Bag-In-Box
• Others
• Rigid Liquid Packaging
• Cartons
• Brick Carton
• Gable Top Carton
• Shaped Carton
• Paperboard
• Plastics & PET Bottles
• Glass
• Cans
• Others

On the basis of application, the global liquid packaging market is segmented into:

•  Food & Beverages
• Dairy Products
• Milk and Yogurt
• Buttermilk
• Others
• Wine & Spirits
• Juice & Drinks
• Drinking Water
• Fruit Juice
• Tea
• Coconut water
• Carbonated Soft Drinks
• Tomato Sauce
• Others
• Medical & Pharmaceutical
• Cosmetics & Personal Care
• Household
• Industrial
• Others
• On the basis of region, the global liquid packaging market is segmented into:
• North America
• U.S.
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Rest of South America
• Europe
• U.K.
• Germany
• Italy
• France
• Spain
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• ASEAN
• Australia
• Rest of Asia Pacific
• Middle East & Africa
• Middle East
• Africa

Aseptic liquid packaging technique is the most widely used packaging technique. This type of packing is usually made from thin layers of aluminum and plastic paperboards. This packaging helps preserve food for prolonged period of time without the use of any added preservatives. Rigid liquid packaging type, which includes paperboard, cartons, cans, and PET bottles, is extensively used in liquid packaging. Plastic & PET bottles are widely used in the packaging of food & liquid products such as carbonated drinks, water, beverages, dairy products, and alcohol. From a wide range of industrial application, the food & beverages industry is the largest end-use industry in liquid packaging market. This is due to increasing population in Asia Pacific and growing disposable income among the populace in emerging economies such as Brazil, Mexico, China, and India.  Increasing inclination towards convenient foods and beverages among the busy population in the North American and European region has led to an increased demand for liquid packaging, in turn driving the market growth.

Liquid Packaging Market Outlook – Asia Pacific is the largest and fastest growing market

Asia Pacific is the largest and fastest growing market in the global liquid packaging market. EUSME Center is a European Union initiative that provides a comprehensive range of hands-on support services to small and medium-sized enterprises (SMEs) based in Europe, which is preparing them to carry out business in China. According to EUSME, China was the world’s largest consumer market for food and beverages (F&B) products, surpassing the U.S. in 2011, and it continues to sustain its leading position. In 2015, the number of food & beverages exports from Europe to China increased by 48% and exports of dairy products from Europe increased by 11%, in 2014. Growth of imported food & beverage products is driven by limited arable land, increasing disposable income, water scarcity issues, improving logistics systems, increasing urbanization, and growing food safety concerns. This in turn fuels growth of the liquid packaging market in Asia Pacific. According to Indian Brand Equity Foundation (IBEF), in 2015, India’s food processing industry accounted for 32% of the country’s total food market and is one of the largest industries in India and is ranked fifth in terms of production, consumption, export, and expected growth. It contributes around 14% of manufacturing Gross Domestic Product (GDP), 13% of India’s exports and 6% of total industrial investment. Indian food service industry is expected to reach US$ 78 billion by 2018. India's organic food market is expected to increase three times by 2020, as compared to 2015. Hence, there is a large demand for liquid packaging materials in Asia Pacific, making it the largest and fastest-growing market for liquid packaging.

Some of the major companies operating in the global liquid packaging materials market are The Dow Chemical Company, Smurfit Kappa, International Paper, Tetra Pak International S.A., Nippon Paper Industries Co., Ltd., Liqui-Box Corporation, Tri-Wall Limited, Evergreen Packaging, Elopak Group, BillerudKorsnas AB, and Mondi Plc.

Key Developments

1. Key players in the market are involved in various business strategies such partnership and collaboration, in order to expand their product portfolio and gain competitive edge in the market. For instance, in February 2018, Dow Chemical International Pvt. Ltd partnered with Vishakha Group, manufacturer of barrier film, to develop ‘recyclable barrier film’ for liquid packaging.
2. Major companies in the market are focused on various business strategies such as new product launches, in order to expand their product portfolio. For instance, in June 2019, Smurtfit Kappa Group plc, a Dublin-based packaging company, introduced stand-up pouch for olive oil. The new pouch is of 1.5 liter size and is compatible with both automatic and semiautomatic filling machine.
3. Major players in the market are adopting various business strategies such as new product launches, in order to expand their product portfolio and enhance market position. For instance, in September 2018, Nippon Paper Industries Co., Ltd. launched NSATOM, an aspectic filling system for paper packaging. This novel system supports packaging of beverages with particles, long fibers, and high viscosity.