LIPSTICK MARKET ANALYSIS
Key Players:-
Key players in the global lipstick market include L'Oréal S.A, Shiseido Company, The Estée Lauder Companies Inc., Coty, Inc., Revlon, Inc., Avon Products, Inc., AmorePacific Corporation, Oriflame Holding AG, Chanel S.A., Christian Dior SE, and others.
Key players in the market are focusing on numerous strategies such as product launches, mergers & acquisitions, partnerships & collaborations to gain a strong foothold in the global market. For instance, in 2016, L'Oréal S.A. acquired IT Cosmetics, a beauty brand in the U.S. With this acquisition, L'Oréal S.A. plans to expand its portfolio of color cosmetics, and skin care business segment.
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